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Competitor Analysis for AI Overview

Track who beats you in Google's AI Overviews

Beamtrace measures your visibility against the competitors you choose, ranks you against each one, and pinpoints exactly where they're showing up in AI Overviews instead of you — and which gap to close first.
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From comparison to action

See where competitors outrank you in AI Overview — then close the gap

Beamtrace checks how your visibility compares to the others, flags where they're showing up in the AI Overview box instead of you, and turns each gap into a clear next step.

Find the visibility gap

See which competitor is showing up in the AI Overview instead of you, on which topic or search, and how far behind you are.

See the full picture

Drill into the topic behind the gap — your Visibility Score, Share of Voice, and the competitor currently winning it.

Work on what's costing you most

Your Visibility Score rank and Share of Voice show which gap is holding back your overall position in AI Overviews.

Track the shift

Watch your Visibility Score rank and Share of Voice move against the competitors you're tracking as the gaps close.
Root causes

Why competitors are outranking you in AI Overview

Beamtrace looks at two sides of your position: how you rank against the competitors you're tracking overall, and where they're showing up in the AI Overview box instead of you.

Make your ranking clear in AI Overview

See your overall standing against every competitor you're tracking — your score, your share of the answer box, and how consistently you show up there.

Beamtrace checks:

  • Visibility Score rank

  • Share of Voice and trend

  • Total mentions and change

  • Placement Snapshot: Top Placement Rate, Typical Position, Consistency

  • Distance from the leading competitor

Make your ranking clear in AI Overview finding poster

Make the topic gaps visible in AI Overview

Go topic by topic and search by search to see where a competitor consistently appears in the AI Overview instead of you.

Beamtrace checks:

  • Topic breakdown: strong, weak, or missing

  • Prompt-level Visibility Score, Rank, and Share of Voice

  • Custom prompts and topics

  • Lost-visibility prompts

  • Competitors capturing your missing prompts

Make the topic gaps visible in AI Overview finding poster
Workflow

Track competitors in AI Overview with 3 steps

1. Add your business poster

1. Add your business

Link your website to get your Visibility Score in AI Overviews.

2. Get competitor data in AI Overview poster

2. Get competitor data in AI Overview

Explore key data: your Visibility Score rank, Share of Voice rank, total mentions, and topic-level rankings.

3. Competitor monitoring poster

3. Competitor monitoring

Continuously track your metrics and where competitors are pulling ahead.

FAQ

More platforms

See how you compare on other AI platforms

Track your visibility against competitors on every major AI platform.