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Guides

Practical how-to guides on AI visibility.

How to Let ChatGPT Read Your Site

OpenAI runs three crawlers and only one of them decides whether you appear in answers.

How to Let Google's AI Read Your Site

AI Overviews live inside Search, so the control isn't the one most people reach for.

How to Let Perplexity Read Your Site

Two settings decide whether PerplexityBot gets in. Both take a minute to check.

How to Let Claude Read Your Site

Anthropic runs three crawlers. Blocking the training one costs you nothing.

How to Let Microsoft Copilot Read Your Site

There's no AI-only switch here: one crawler feeds both Copilot and Bing search.

How to Let Meta AI Read Your Site

Five crawlers, easy to confuse, and one of them controls your link previews.

How to Let Apple Intelligence Read Your Site

One of Apple's two names isn't a crawler at all, which catches almost everyone out.

Robots.txt: How to Stop Blocking Pages You Want Found

A three-line file decides where crawlers may go. One stale rule can hide your services.

XML Sitemaps: Why AI Assistants Need One and How to Add It

Without a sitemap, pages nobody links to may never be visited at all.

Noindex and Nosnippet: Why Your Pages May Be Hidden From AI Answers

A tag left on after launch keeps a perfectly good page out of every answer.

JavaScript Menus: Why AI Assistants Can't Follow Them

If your menu isn't made of real links, everything behind it stays unvisited.

Broken Links: How to Find and Fix Them on Your Site

A dead link ends the path and takes everything behind it along with it.

Canonical Tags: How a Wrong One Hides Your Page

One line can tell assistants your page is a copy of something else.

JavaScript Text: Why AI Assistants See an Empty Page

Your words are there for visitors and missing from the file crawlers read.

Login Walls, Paywalls and Cookie Banners: What AI Assistants See

No assistant can sign in or click “I accept”. Behind that, nothing exists.

Server Response Time: Why AI Assistants Give Up on Slow Sites

Crawlers don't wait. Slow answers mean fewer pages read, less often.

Blocked CSS and JavaScript: Why Your Page Looks Broken to AI

The page opens, but the files it needs in order to display don't.