ChatGPT Marketing

How to Get Your Business Found in ChatGPT

People are already discovering products and services through AI — but your business may not be one of them. See how often your business appears in AI answers and what to improve to get recommended more often.

Free ✦ No credit card required

Hero: person asks ChatGPT for dinner restaurants in New York; AI answer lists spots with one highlighted as your business included

How people discover businesses in ChatGPT

When people ask questions, ChatGPT doesn't show links — it selects and recommends specific businesses. And your business may or may not be one of them.

Person at a laptop with a speech bubble asking "Best dentist in Barcelona"

ChatGPT answer listing three Barcelona dental clinics—Dental Excellence Barcelona, Clínica Dental Dr. Sáez, and Smile Up Barcelona—with thumbnails

Side-by-side UI: business included in recommendations versus not included

People describe their needs in natural language — just like they would ask a person.

ChatGPT analyzes available information and selects a few businesses to include directly in the answer.

If your business isn't part of that answer, potential customers may never discover you.

Why businesses appear in ChatGPT

ChatGPT relies on signals from your website and across the web. Stronger signals increase your chances of being recommended. Ask yourself:

Does your content answer real customer questions?
Is your business mentioned across the web?
Do trusted sources reinforce your credibility?
Is your website easy for AI to understand?

Check your site for free

How ChatGPT weighs website content, mentions, authority, and structure when recommending businesses — example answers for a local search query.

How to improve your visibility in ChatGPT

Visibility grows through a continuous process — not a one-time setup.

Step 1Track your visibility
Step 2Improve your website
Step 3Build your presence

Step 1

Track your visibility in ChatGPT

Understand where your business appears in ChatGPT answers — and where it doesn't. Measure your visibility, track changes, and compare against competitors.

What to track:

Where your business appears in AI answers
How often you're included in recommendations
How your visibility changes over time
How you compare to competitors
Which prompts drive your visibility

Check your AI Visibility

Visibility dashboard: score gauge, visibility over time chart, competitor comparison bars, and top prompts with sparklines

Free tools to track your visibility

ChatGPT Rank Tracker

Track your position in AI answers

See where your business appears for specific search queries in ChatGPT. Understand which prompts bring you visibility — and where you're missing.

Learn more

ChatGPT Brand Visibility Tracker

Measure visibility in ChatGPT

See your visibility score and share of voice in ChatGPT, how the model describes your brand, and how you stack up against competitors.

Learn more

ChatGPT Brand Mentions Tracker

Track mentions in ChatGPT answers

See when and where your business is mentioned in ChatGPT, which prompts trigger mentions, and how that changes over time.

Learn more

ChatGPT Citations Tracker

See what ChatGPT cites about you

Track which URLs ChatGPT uses as sources, how often you’re cited versus competitors, and where to strengthen content to earn more citations.

Learn more

Step 2

Improve your website for ChatGPT

Your website is the primary source ChatGPT uses to understand your business. If your content is unclear, incomplete, or hard to access, you won't be recommended.

Common issues:

Missing or incomplete pages for key services
Content that doesn't answer real customer questions
Weak structure that makes information hard to extract
Pages blocked or difficult for AI to access
Outdated or inconsistent business information

Get your action plan

AI readiness score with trend chart and top issues list including robots.txt blocks and missing meta descriptions on a light purple background

Step 3

Build your presence beyond your website

AI looks beyond your website — it relies on signals across the web. The more your business is mentioned in trusted sources, the more likely it is to be recommended.

Mentions on directories and business listings
References in articles, blogs, and reviews
Citations from trusted platforms and sources
Consistent presence across multiple websites

Infographic: web signals from reviews, directories, articles, and trusted sources flow into ChatGPT and help surface a recommended business in the answer list

Check your visibility in minutes

Enter your website to see how you show up in AI answers — no credit card required.

Free ✦ No credit card required

ChatGPT guides from our blog

Articles on ChatGPT SEO, rankings, brand visibility, and how AI surfaces your business.

ChatGPT SEO

How to Optimize Your Website for ChatGPT Search Results

Only 15% of pages ChatGPT retrieves ever get cited. The difference isn't traffic or backlinks — it's content positioning, entity density, and structural extractability. This guide covers evidence-based tactics to optimize website content for ChatGPT citations, from front-loading answers to configuring OpenAI's crawlers.

Kristina Tyumeneva•Apr 23•15 min read

ChatGPT SEO

How to Improve Brand Visibility in ChatGPT Search: 90-day Plan

A week-by-week plan for increasing visibility in ChatGPT. Three phases — foundation, content optimization, authority building — sequenced by time-to-impact data. Includes measurement checkpoints, realistic timelines, and the "valley of disappointment" every team should expect.

Kristina Tyumeneva•Apr 19•16 min read

ChatGPT SEO

Best ChatGPT Rank Tracking Tools: AI SEO Trackers Compared

ChatGPT's <1% reproducibility makes rank tracking fundamentally different from Google SEO. We reviewed the best ChatGPT rank trackers on cost per prompt, multi-pass accuracy, and hidden multipliers – free options included.

Kristina Tyumeneva•Apr 18•12 min read

ChatGPT SEO

How to Rank on ChatGPT: 5 Things You Can Do This Week

ChatGPT now handles 200 million daily queries, but only 62% of Google's top-ranking brands appear in its responses. Discover the five simple tactics that improve ChatGPT visibility faster than traditional SEO.

Kristina Tyumeneva•Jan 28•13 min read

AI Visibility

I Rank #1 on Google, but I'm Invisible in ChatGPT: Here's Why

You've dominated Google for years. First-page rankings, strong backlinks, optimized content. Then a customer mentions they asked ChatGPT for recommendations in your category—and you weren't mentioned. Your competitor ranking #7 was. This isn't a bug in ChatGPT. It's evidence that search has split into two parallel universes with fundamentally different rules.

Kristina Tyumeneva•Jan 28•20 min read

ChatGPT SEO

Why Doesn't ChatGPT Mention My Business?

You're crushing Google rankings, yet ChatGPT doesn't know you exist. Why? Because AI prioritizes "semantic consensus" over backlinks. Discover the five reasons your business is invisible to ChatGPT and how to diagnose the root cause.

Kristina Tyumeneva•Jan 28•12 min read