ChatGPT Marketing

How to Get Your Business Found in ChatGPT

People are already discovering products and services through AI — but your business may not be one of them. See how often your business appears in AI answers and what to improve to get recommended more often.

Free ✦ No credit card required

Hero: person asks ChatGPT for dinner restaurants in New York; AI answer lists spots with one highlighted as your business included

How people discover businesses in ChatGPT

When people ask questions, ChatGPT doesn't show links — it selects and recommends specific businesses. And your business may or may not be one of them.

Person at a laptop with a speech bubble asking "Best dentist in Barcelona"

ChatGPT answer listing three Barcelona dental clinics—Dental Excellence Barcelona, Clínica Dental Dr. Sáez, and Smile Up Barcelona—with thumbnails

Side-by-side UI: business included in recommendations versus not included

People describe their needs in natural language — just like they would ask a person.

ChatGPT analyzes available information and selects a few businesses to include directly in the answer.

If your business isn't part of that answer, potential customers may never discover you.

Why businesses appear in ChatGPT

ChatGPT relies on signals from your website and across the web. Stronger signals increase your chances of being recommended. Ask yourself:

Does your content answer real customer questions?
Is your business mentioned across the web?
Do trusted sources reinforce your credibility?
Is your website easy for AI to understand?

Check your site for free

How ChatGPT weighs website content, mentions, authority, and structure when recommending businesses — example answers for a local search query.

How to improve your visibility in ChatGPT

Visibility grows through a continuous process — not a one-time setup.

Step 1Track your visibility
Step 2Improve your website
Step 3Build your presence

Step 1

Track your visibility in ChatGPT

Understand where your business appears in ChatGPT answers — and where it doesn't. Measure your visibility, track changes, and compare against competitors.

What to track:

Where your business appears in AI answers
How often you're included in recommendations
How your visibility changes over time
How you compare to competitors
Which prompts drive your visibility

Check your AI Visibility

Visibility dashboard: score gauge, visibility over time chart, competitor comparison bars, and top prompts with sparklines

Free tools to track your visibility

ChatGPT Rank Tracker

Track your position in AI answers

Monitor your brand's rankings, mentions, and visibility across ChatGPT prompts.

Learn more

ChatGPT Brand Visibility Tracker

Measure visibility in ChatGPT

See how ChatGPT represents your brand online, how prominent you are in answers, and whether you're in top suggestions.

Learn more

ChatGPT Brand Mentions Tracker

Track mentions in ChatGPT answers

Learn more about if, when, and how your business gets mentioned in ChatGPT prompts.

Learn more

ChatGPT Citations Tracker

See what ChatGPT cites about you

Check which source ChatGPT relies on about your business. Identify which of your pages are used and for what topics.

Learn more

Step 2

Improve your website for ChatGPT

Your website is the primary source ChatGPT uses to understand your business. If your content is unclear, incomplete, or hard to access, you won't be recommended.

Common issues:

Missing or incomplete pages for key services
Content that doesn't answer real customer questions
Weak structure that makes information hard to extract
Pages blocked or difficult for AI to access
Outdated or inconsistent business information

Get your action plan

AI readiness score with trend chart and top issues list including robots.txt blocks and missing meta descriptions on a light purple background

Step 3

Build your presence beyond your website

AI looks beyond your website — it relies on signals across the web. The more your business is mentioned in trusted sources, the more likely it is to be recommended.

Mentions on directories and business listings
References in articles, blogs, and reviews
Citations from trusted platforms and sources
Consistent presence across multiple websites

Infographic: web signals from reviews, directories, articles, and trusted sources flow into ChatGPT and help surface a recommended business in the answer list

Check your visibility in minutes

Enter your website to see how you show up in AI answers — no credit card required.

Free ✦ No credit card required

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