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Claude Marketing

How to Get your Business Found in Claude

People use Claude to research products, compare businesses, and explore their options before making a decision. See how your brand appears in those answers, where competitors get ahead, and what you can improve.
Free ✦ No credit card required
The basics

What is Claude marketing?

Claude marketing is how businesses make their brand easier to discover, understand, and consider when customers use Claude to research products, services, and companies.

Claude discovery

For businesses, this creates another place where customers can discover the brand and form an opinion before visiting the website, contacting sales, or making a purchase.

Win the AI shortlist

What makes a business stand out in Claude?

Claude marketing is not one trick. To become a brand customers can discover, evaluate, and trust, businesses need to get several things right.

  • Be easy to understand

    Make it immediately clear what you offer, who it is for, and why someone should choose you.

  • Own the questions that matter

    Create useful content around the problems, comparisons, and buying decisions your customers actually research.

  • Back up your claims

    Support important information about your business with useful pages, documentation, reviews, mentions, and independent sources.

  • Build a reputation worth repeating

    Give customers — and the wider web — strong, consistent reasons to trust and recommend your business.

  • Keep learning what works

    Watch how your brand performs in Claude, spot weak areas, and improve your marketing over time.

Checkpoints that lead to a Claude recommendation poster
Start here

Your first 3 moves in Claude marketing

You don’t need to optimize everything at once. Start by finding where your brand stands, fixing what you control, and building stronger signals around your business.
Step 1

Find out where you stand

See how Claude talks about your business, where you appear, and which competitors are getting the attention instead.

Look at: mentions, rankings, recommendations, competitors, important prompts, citations, and changes over time

Prompts, mentions, and brand positions poster
Step 2

Fix what you control

Strengthen your website and content so your business, products, services, and expertise are easy to understand.

Work on: positioning, product and service pages, customer questions, topic coverage, documentation, and up-to-date information

Site and content priorities poster
Step 3

Build proof beyond your website

Grow the external presence that helps customers — and Claude — understand your reputation and place in the market.

Build through: reviews, publications, listings, independent mentions, comparisons, and trusted industry sources

Third-party proof signals poster
Your toolkit

Claude marketing tools for your business

Use the right tools to see how your business performs in Claude, understand what competitors are doing better, and find practical ways to improve.

Content Optimization for Claude

Content · Actions

Clarify product pagesHigh
Cover top comparison promptsVery High
Refresh outdated claimsMedium

Turn gaps into practical actions across your website, content, citations, reputation, and wider online presence.

Explore AI Optimization

Claude marketing strategies and guides

Explore practical ways to improve your visibility in Claude through better content, website optimization, citations, and online mentions.

FAQ

Explore marketing across other AI platforms

Claude is one of several AI platforms changing how customers discover, research, and compare businesses. Explore marketing and visibility opportunities across other AI experiences.