AEO Grader is HubSpot’s free Answer Engine Optimization (AEO) visibility tool that reveals exactly how ChatGPT, Perplexity, and Gemini perceive and describe your brand based on their training data.
No credit card needed ✦ Unlimited time on Free plan
It runs live queries against these AI engines using your actual company details (name, location, products/services, and industry) and delivers a composite AI visibility score out of 100, backed by a clear written interpretation.
This lets you:
See your brand’s overall AI perception at a glance with a single score.
Compare your visibility against any competitor.
Uncover consistent narrative themes and the quality of sources.
Best-fit and potential mismatch summary for this AI visibility platform.
⭐ Best fit
👎 Potential mismatch
HubSpot AEO Grader is a perfect fit for marketing teams, brand managers, and agencies that want a no-cost way to benchmark AI brand perception and stay ahead of the shift from traditional search to answer engines.
That said, it may not be the best choice for businesses that want step-by-step optimization tactics to drive AI-driven traffic right now. Because the free Grader is diagnostic-only, continuous monitoring adds a separate cost.
⭐ Best fit
HubSpot AEO Grader is a perfect fit for marketing teams, brand managers, and agencies that want a no-cost way to benchmark AI brand perception and stay ahead of the shift from traditional search to answer engines.
👎 Potential mismatch
That said, it may not be the best choice for businesses that want step-by-step optimization tactics to drive AI-driven traffic right now. Because the free Grader is diagnostic-only, continuous monitoring adds a separate cost.
How the platform compares across core capabilities, LLM coverage, and pricing.
Features
AI Platform Coverage
Pricing
Run unlimited free analyses on your brand or any competitor.
Receive a written report with narrative themes and source-quality assessment.
Track week-over-week changes via optional continuous monitoring.
Export results instantly, no sign-up or credit card required.
AEO Grader: Free, no limits, no tiers
Continuous monitoring (HubSpot AEO add-on): $50/mo (no HubSpot subscription needed)
Features
Run unlimited free analyses on your brand or any competitor.
Receive a written report with narrative themes and source-quality assessment.
Track week-over-week changes via optional continuous monitoring.
Export results instantly, no sign-up or credit card required.
AI Platform Coverage
Pricing
AEO Grader: Free, no limits, no tiers
Continuous monitoring (HubSpot AEO add-on): $50/mo (no HubSpot subscription needed)
Compare tools by fit, platform coverage, optimization focus, and how you can get started.
Tool
Fit
AI coverage
Optimization actions
Access & price
ChatGPT, Gemini, Claude, Perplexity, DeepSeek, Grok, AI Overviews, AI Mode
End-to-end optimization system: content (LLM & SEO), site health, and external promotion (reviews, local listings, communities)
Gemini, AI Mode, AI Overviews, ChatGPT, Claude, Meta AI, Perplexity, DeepSeek, Microsoft Copilot
AI website audits, step-by-step fixes, content strategy, product recommendations
ChatGPT, Perplexity, Gemini, AI Mode, AI Overviews, DeepSeek, Grok, Claude, Microsoft Copilot, Meta AI
AI-powered recommendations, content intelligence, GEO A/B testing, actionable insights
AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Microsoft Copilot
Monitoring and benchmarking; limited direct optimization
ChatGPT, Perplexity, Gemini, Microsoft Copilot, Meta AI, Grok, DeepSeek, Claude, AI Overviews, AI Mode
AEO-optimized article generation, Agent-powered content optimization & scaling
Fit
AI coverage
ChatGPT, Gemini, Claude, Perplexity, DeepSeek, Grok, AI Overviews, AI Mode
Optimization actions
End-to-end optimization system: content (LLM & SEO), site health, and external promotion (reviews, local listings, communities)
Access & price
Fit
AI coverage
Gemini, AI Mode, AI Overviews, ChatGPT, Claude, Meta AI, Perplexity, DeepSeek, Microsoft Copilot
Optimization actions
AI website audits, step-by-step fixes, content strategy, product recommendations
Access & price
Fit
AI coverage
ChatGPT, Perplexity, Gemini, AI Mode, AI Overviews, DeepSeek, Grok, Claude, Microsoft Copilot, Meta AI
Optimization actions
AI-powered recommendations, content intelligence, GEO A/B testing, actionable insights
Access & price
Fit
AI coverage
AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Microsoft Copilot
Optimization actions
Monitoring and benchmarking; limited direct optimization
Access & price
Fit
AI coverage
ChatGPT, Perplexity, Gemini, Microsoft Copilot, Meta AI, Grok, DeepSeek, Claude, AI Overviews, AI Mode
Optimization actions
AEO-optimized article generation, Agent-powered content optimization & scaling
Access & price
Beamtrace takes a simpler, more accessible approach than HubSpot’s AEO Grader by offering dedicated ongoing AI visibility tracking built specifically for SMBs and local businesses.
While HubSpot provides a one-time snapshot, Beamtrace delivers continuous monitoring with trends, prompt tracking, and practical recommendations, so you can see how your brand appears over time and improve it.
This makes it an easy-to-use platform focused on fast setup, clear insights, and immediate value—with an unlimited free plan and no SEO expertise required.
AI visibility score for a quick performance overview.
Prompt tracking to see real queries and results.
Mention trends to monitor AI recommendations over time.
Competitor comparison to benchmark your visibility.
Citation analysis to see what sources AI uses.
Visibility gaps with clear improvement suggestions.
👍 Best for
💰 Pricing plans
SMBs and local businesses that need a simple way to track and improve their AI visibility without SEO expertise.
Free plan available (no time limits)
Paid plans start from just $20/month — one of the most affordable options on the market.
👍 Best for
SMBs and local businesses that need a simple way to track and improve their AI visibility without SEO expertise.
💰 Pricing plans
Free plan available (no time limits)
Paid plans start from just $20/month — one of the most affordable options on the market.
HubSpot AEO Grader excels at instant free snapshots, while Beamtrace provides simpler, ongoing AI tracking and improvement tools tailored for SMBs and local businesses. With a free visibility report and low entry pricing, you can get started immediately and see real results right away.
Evertune AI combines deep AI visibility tracking with actionable Generative Engine Optimization (GEO). While HubSpot offers a quick, free one-time snapshot, Evertune monitors prompt volumes, tracks multiple model versions, and delivers key metrics.
This gives teams a full-funnel platform that not only shows how your brand appears in AI answers but also provides specific optimization recommendations, website audits, content strategy playbooks, and even AI retargeting.
However, this added depth comes with higher complexity and cost. Evertune is built for serious, ongoing investment rather than instant free diagnostics.
👍 Best for
💰 Pricing plans
Enterprise marketers and larger brands that want AI visibility and optimization tools at scale.
Custom enterprise-focused plans (contact for demo)
👍 Best for
Enterprise marketers and larger brands that want AI visibility and optimization tools at scale.
💰 Pricing plans
Custom enterprise-focused plans (contact for demo)
LLM Pulse takes a more comprehensive approach by providing ongoing AI search visibility tracking across major models. It monitors how your brand appears in responses to real prompts weekly and delivers key metrics, like visibility score, sentiment, citations, and share of voice.
This gives teams an accessible, all-in-one platform to track important prompts over time, benchmark against competitors, analyze sources, and receive actionable optimization recommendations.
However, LLM Pulse offers lighter one-click diagnostics compared to HubSpot’s completely free, no-signup Grader.
💰 Pricing plans
Starter: $61/mo
Growth: $122/mo
Scale: $368/mo
Enterprise: Custom
💰 Pricing plans
Starter: $61/mo
Growth: $122/mo
Scale: $368/mo
Enterprise: Custom
Ahrefs Brand Radar takes a data-heavy approach compared to HubSpot’s AEO Grader by leveraging its massive search-backed prompt database to track brand visibility across AI platforms. It draws from Ahrefs' keyword database and real user questions to show how brands appear in AI-generated answers.
This delivers AI share of voice, competitor benchmarks, top-cited pages, topic clusters, and visibility gaps, all connected to traditional SEO metrics.
However, it comes with notable limitations. Brand Radar works best inside the Ahrefs ecosystem and often requires an existing subscription plus costly add-ons for full access and custom prompts.
Massive AI visibility database with real search-backed prompts.
AI Share of Voice, competitor benchmarking, and gap analysis/
Tracking across AI platforms.
Top cited pages/domains and topic clustering.
Custom prompts support (paid add-on tiers).
👍 Best for
💰 Pricing plans
SEO teams, digital agencies, and larger organizations already using Ahrefs that want insights into AI visibility alongside their SEO toolkit.
Single platform: $199/mo per index + an active Ahrefs subscription
All platforms: $699/mo + an active Ahrefs subscription
Custom prompts: $50/mo (Basic), $100/mo (Growth), $250/mo (Scale) + an active Ahrefs subscription
👍 Best for
SEO teams, digital agencies, and larger organizations already using Ahrefs that want insights into AI visibility alongside their SEO toolkit.
💰 Pricing plans
Single platform: $199/mo per index + an active Ahrefs subscription
All platforms: $699/mo + an active Ahrefs subscription
Custom prompts: $50/mo (Basic), $100/mo (Growth), $250/mo (Scale) + an active Ahrefs subscription
Profound goes beyond HubSpot’s AEO Grader by blending AI visibility tracking with real execution power. While HubSpot gives you a fast, free snapshot of how your brand appears in AI answers, Profound lets you monitor prompts, track competitors, and then use AI agents to generate and optimize content that improves your visibility automatically.
This makes it a true all-in-one platform for teams that want to actively influence AI search results instead of just measuring them.
However, the extra capabilities bring more complexity and higher pricing, as the most powerful features only unlock on the Growth or Enterprise plans, which can be overkill for smaller teams.
Multi-platform AI visibility tracking across major systems.
Prompt and competitor monitoring in a unified dashboard.
Custom datasets for large-scale query analysis.
API access for integrations and internal workflows.
Product visibility tracking for e-commerce (ChatGPT Shopping).
AI-driven content optimization and automation agents.
👍 Best for
💰 Pricing plans
Enterprise teams, retailers, and large agencies that need both AI visibility insights and automation at scale.
Starter: $99/mo
Growth: $399/mo (majority of features start at this tier)
Enterprise: Custom
👍 Best for
Enterprise teams, retailers, and large agencies that need both AI visibility insights and automation at scale.
💰 Pricing plans
Starter: $99/mo
Growth: $399/mo (majority of features start at this tier)
Enterprise: Custom
While HubSpot AEO Grader offers a convenient free snapshot, it remains a limited diagnostic tool that only shows you where you stand without ongoing tracking, trends, or any guidance on how to improve.
For most small-to-mid businesses, it’s smarter to choose a more complete solution from the start. Tools like Beamtrace give you a free visibility report, continuous monitoring, actionable recommendations, and a generous free plan tailored for real results.
No credit card needed ✦ Unlimited time on Free plan
