AI Visibility Toolkit is a tool from Semrush that tracks and analyzes how your brand shows up in generated answers across major platforms. It helps you measure how visible your brand is in AI search results and use the insights to create content and brand plans.
No credit card needed ✦ Unlimited time on Free plan
Its biggest strength lies in how it combines AI and traditional SEO tracking in one, giving you an upgraded opportunity to:
Benchmark your AI visibility and share of voice against competitors.
Discover high-potential prompts and topics with volume, difficulty, and intent data.
Monitor changes so you can react fast.
When Semrush AI Visibility Toolkit fits teams already in the Semrush ecosystem — and when startups or lean teams may need standalone pricing, specialized AI features, or faster optimization.
⭐ Best fit
👎 Potential mismatch
It works best for SEO teams, digital agencies, and established organizations that are already working inside the Semrush platform and want to add AI visibility tracking to their existing SEO toolkit.
However, Semrush AI Visibility Toolkit may not be the ideal solution for startups and smaller growth teams that need more affordable standalone pricing, highly specialized AI features, or quick, actionable optimization steps.
⭐ Best fit
It works best for SEO teams, digital agencies, and established organizations that are already working inside the Semrush platform and want to add AI visibility tracking to their existing SEO toolkit.
👎 Potential mismatch
However, Semrush AI Visibility Toolkit may not be the ideal solution for startups and smaller growth teams that need more affordable standalone pricing, highly specialized AI features, or quick, actionable optimization steps.
How the platform compares across core capabilities, LLM coverage, and pricing.
Features
AI Platform Coverage
Pricing
Get an AI Visibility Score and see brand appearances worldwide.
Run competitor research to uncover rivals.
Utilize prompt research to identify topics with significant volume, difficulty, and intent.
Analyze brand performance for share of voice, sentiment, key narratives, and AI-generated recommendations.
Get daily updates on your priority prompts.
Run a site audit to remove crawl blocks.
Export reports with practical limits: 1,000 rows per CSV and 10 exports/day.
AI Visibility Toolkit: $99/mo (includes 1 domain)
Additional domains: $99/month each
Additional prompts: $60/month for 50 extra prompts
Additional users: $99/month per subuser
The toolkit is available only as a paid add-on and requires an active Semrush subscription.
But there is a 7-day Semrush one trial.
Features
Get an AI Visibility Score and see brand appearances worldwide.
Run competitor research to uncover rivals.
Utilize prompt research to identify topics with significant volume, difficulty, and intent.
Analyze brand performance for share of voice, sentiment, key narratives, and AI-generated recommendations.
Get daily updates on your priority prompts.
Run a site audit to remove crawl blocks.
Export reports with practical limits: 1,000 rows per CSV and 10 exports/day.
AI Platform Coverage
Pricing
AI Visibility Toolkit: $99/mo (includes 1 domain)
Additional domains: $99/month each
Additional prompts: $60/month for 50 extra prompts
Additional users: $99/month per subuser
The toolkit is available only as a paid add-on and requires an active Semrush subscription.
But there is a 7-day Semrush one trial.
Compare tools by fit, platform coverage, optimization focus, and how you can get started.
Tool
Fit
AI coverage
Optimization actions
Access & price
ChatGPT, Gemini, Claude, Perplexity, DeepSeek, Grok, AI Overviews, AI Mode
End-to-end optimization system: content (LLM & SEO), site health, and external promotion (reviews, local listings, communities)
ChatGPT, Microsoft Copilot, Perplexity, Gemini, Grok, AI Overviews, AI Mode
Basic recommendations and competitive benchmarking
ChatGPT, Gemini, Perplexity, Microsoft Copilot, AI Overviews, AI Mode
GEO recommendations and SEO-based prompt optimization
ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity
Citation analysis, content insights, and outreach suggestions
ChatGPT, Perplexity, Gemini, AI Overviews, AI Mode
Content creation workflows, optimization recommendations
Fit
AI coverage
ChatGPT, Gemini, Claude, Perplexity, DeepSeek, Grok, AI Overviews, AI Mode
Optimization actions
End-to-end optimization system: content (LLM & SEO), site health, and external promotion (reviews, local listings, communities)
Access & price
Fit
AI coverage
ChatGPT, Microsoft Copilot, Perplexity, Gemini, Grok, AI Overviews, AI Mode
Optimization actions
Basic recommendations and competitive benchmarking
Access & price
Fit
AI coverage
ChatGPT, Gemini, Perplexity, Microsoft Copilot, AI Overviews, AI Mode
Optimization actions
GEO recommendations and SEO-based prompt optimization
Access & price
Fit
AI coverage
ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity
Optimization actions
Citation analysis, content insights, and outreach suggestions
Access & price
Fit
AI coverage
ChatGPT, Perplexity, Gemini, AI Overviews, AI Mode
Optimization actions
Content creation workflows, optimization recommendations
Access & price
Beamtrace is an AI visibility tracking tool designed specifically for SMBs and local businesses that want an easy, no-expertise-required way to see how they show up in AI-generated answers.
While the Semrush AI Visibility Toolkit delivers powerful, enterprise-grade reporting and deep SEO integration, Beamtrace keeps things simple and approachable.
It tracks real brand mentions, analyzes the sources AI actually cites, spots visibility gaps against local competitors, and delivers practical, trend-based tips to strengthen your presence in AI search, all without traditional SEO tools. A free visibility report and an unlimited free plan are included.
AI visibility score for a quick performance overview.
Prompt tracking to see real queries and results.
Mention trends to monitor AI recommendations over time.
Competitor comparison to benchmark your visibility.
Citation analysis to see what sources AI uses.
Visibility gaps with clear improvement suggestions.
👍 Best for
💰 Pricing plans
SMBs and local businesses that need a simple way to track and improve their AI visibility without SEO expertise.
Free plan available (no time limits)
Paid plans start from just $20/month — one of the most affordable options on the market.
👍 Best for
SMBs and local businesses that need a simple way to track and improve their AI visibility without SEO expertise.
💰 Pricing plans
Free plan available (no time limits)
Paid plans start from just $20/month — one of the most affordable options on the market.
Semrush AI Visibility Toolkit is an enterprise solution built for larger teams already invested in the full Semrush ecosystem and deeper SEO integration. Beamtrace, on the other hand, offers a much simpler approach tailored for SMBs and local businesses.
With an unlimited free plan and a free instant visibility report, you can begin tracking and improving your AI presence immediately.
Peec AI stands out from the Semrush AI Visibility Toolkit by going straight to the source: it uses advanced UI scraping to simulate real user conversations with AI platforms. Rather than depending on static prompt databases or internal indexes, Peec interacts with the actual interfaces of LLMs.
This real-user approach gives you precise, actionable metrics, like visibility share, average position in answers, and sentiment tone, all tracked daily on your own custom prompts.
Of course, as a more focused tool, Peec has its trade-offs. If you're not on Enterprise (or willing to pay extra), you're limited to just 3 AI models, and API access is Enterprise-only.
Multi-platform AI visibility tracking.
UI scraping to capture real AI responses.
Topic-level recommendations for visibility improvement.
Simple dashboards for reporting and client presentations.
Data export and integrations.
👍 Best for
💰 Pricing plans
Mid-size agencies and growing teams that need straightforward visibility tracking across multiple AI platforms.
Starter: $95/mo
Pro: $245/mo
Advanced: $495/mo
Enterprise: Custom
👍 Best for
Mid-size agencies and growing teams that need straightforward visibility tracking across multiple AI platforms.
💰 Pricing plans
Starter: $95/mo
Pro: $245/mo
Advanced: $495/mo
Enterprise: Custom
Otterly AI offers a refreshingly straightforward, SEO-first alternative to the Semrush AI Visibility Toolkit. It smartly bridges your existing keyword strategy with the new world of AI search by automatically transforming traditional SEO keywords and URLs into natural-language prompts.
Rather than building everything from massive prompt libraries or complex research tools like Semrush, Otterly lets you repurpose what you already have. This makes it fast and intuitive for teams to see exactly how their current content shows up in AI-generated answers.
That said, the keyword-driven approach has its limits: a small number of search prompts on lower plans, core plans support only 4 engines, and it may take some time to grasp the metrics.
SEO keywords and URLs converted into AI prompts.
Prompt and keyword tracking for AI search visibility.
Daily monitoring of AI-generated responses.
Citation analysis to identify referenced sources.
GEO audits for region-based visibility gaps.
Workspaces for managing multiple projects.
👍 Best for
💰 Pricing plans
Freelancers, startups, and small teams that want to repurpose SEO data for AI visibility tracking.
Lite: $29/mo
Standard: $189/mo
Premium: $489/mo
Enterprise: Custom
👍 Best for
Freelancers, startups, and small teams that want to repurpose SEO data for AI visibility tracking.
💰 Pricing plans
Lite: $29/mo
Standard: $189/mo
Premium: $489/mo
Enterprise: Custom
Wellows offers a refreshingly action-oriented alternative to the Semrush AI Visibility Toolkit. While Semrush excels at broad visibility reporting, Wellows goes further by tracking real citations and turning those insights into a practical system for earning more AI visibility.
It combines daily monitoring across major platforms with smart tools that help you spot citation gaps, generate AI-optimized content in minutes, and run targeted outreach to the exact sources shaping AI answers.
But it has some limitations compared to larger platforms: prompt and content limits on lower plans, narrower engine support, and lighter overall analytics and automation depth.
Citation tracking with sentiment and position insights.
Daily monitoring and historical performance.
Competitor benchmarking and content gap analysis.
One-click AI content generation and optimization.
Citations Engine for outreach intelligence.
Google Search Console integration, content scoring, and basic reporting.
👍 Best for
💰 Pricing plans
Solo marketers, small agencies, and startups that want a practical way to monitor AI citations.
Lite: $37/mo
Essential: $97/mo
Starter: $297/mo
Pro: $497/mo
👍 Best for
Solo marketers, small agencies, and startups that want a practical way to monitor AI citations.
💰 Pricing plans
Lite: $37/mo
Essential: $97/mo
Starter: $297/mo
Pro: $497/mo
AirOps offers a more complete, action-driven alternative to the Semrush AI Visibility Toolkit. While Semrush shines at standalone monitoring and reporting, AirOps unites deep AI search visibility tracking with powerful content workflows that turn insights into published content.
It shows you exactly how your brand and pages are cited across ChatGPT, Gemini, Perplexity, Google AI Overviews, and more. With agentic workflows, Brand Kits, Page360 analytics, and seamless CMS integrations, AirOps lets content teams move from data to done faster.
However, it has some limitations compared to broader suites: a smaller number of tracked prompts and pages on lower plans, and a learning curve to configure workflows.
AI visibility tracking with citations, position, and sentiment analysis.
Content opportunity detection and prioritization.
AI-powered content creation, optimization, and refreshes.
Brand voice consistency tools and knowledge bases.
Unified Page360 content health dashboard.
Seamless integrations with CMS, SEO, and project tools.
👍 Best for
💰 Pricing plans
Content teams and large brands that want to move beyond tracking AI visibility and improve it through faster content.
Solo: Not publicly advertised
Pro: Not publicly advertised
Enterprise: Custom
👍 Best for
Content teams and large brands that want to move beyond tracking AI visibility and improve it through faster content.
💰 Pricing plans
Solo: Not publicly advertised
Pro: Not publicly advertised
Enterprise: Custom
Semrush AI Visibility Toolkit is an enterprise-grade solution built for teams already deep in the Semrush ecosystem who need comprehensive analytics, prompt research, and multi-domain tracking. However, its higher starting cost, add-on fees, and platform dependency make it feel heavy for many users.
Most alternatives focus on simpler, more accessible ways to monitor and improve AI visibility, without requiring a full Semrush subscription. So, starting with a more straightforward and affordable tool that has a free visibility report is often the smarter move.
No credit card needed ✦ Unlimited time on Free plan
