AI Search Basics
AEO
Learn what Answer Engine Optimization (AEO) is and how businesses optimize content to increase their chances of being referenced in AI-generated answers.
AI Mode is an AI-powered search experience in Google Search that uses generative AI to produce conversational answers rather than relying only on traditional search-result listings.
Instead of requiring users to open several results and combine the information themselves, AI Mode can synthesize information from multiple sources into a single response and support follow-up questions. The exact response can change depending on the query, available sources, and other search conditions.
If you remember one thing: AI Mode changes the search experience from choosing links to interacting with an AI-generated answer.