Overview
Jira agent flows can reference brand visibility when triaging content or SEO work.
What you can do
These are the jobs the integration is built for.
Open a Jira ticket from a visibility drop
When a tracked topic loses ground in AI search, ask the linked Rovo agent to create a Jira issue with the affected prompts, current rank, and competitor context. Content and SEO owners get a ticket without leaving Jira or Confluence.
Draft a Confluence brief after competitor movement
After a competitor pulls ahead on a key prompt, have Rovo summarize the gap from Beamtrace and start a Confluence brief your team can refine. Research and documentation stay in the same Atlassian workflow.
Plan a content sprint from visibility gaps
Before sprint planning, ask Rovo which prompts need coverage, then break the backlog into Jira epics and stories using live visibility data. Replace static planning spreadsheets with metrics that update every run.
Set up
Connect Rovo Studio (Atlassian) to the shared Beamtrace MCP endpoint, then authorize with your Beamtrace account when prompted.
- In Atlassian Administration, open the site → Connected apps → Explore apps → Add external MCP server.
- Choose Custom MCP server and follow the install flow with the URL below.
- After it’s added, configure tools and use the linked Rovo agent as shown in admin.
MCP endpoint
https://beamtrace.com/api/mcp
Connected apps and their status are listed in Integrations in your dashboard, where you can disconnect access at any time.
Requirements
- A Beamtrace workspace with at least one tracked website.
- A Rovo Studio (Atlassian) setup that allows custom MCP / connector tools.
