Share of Voice (AI SOV) measures the percentage of relevant AI-generated answers in which your brand appears compared to all competitors in your industry or category.
Share of Voice (AI SOV) measures the percentage of relevant AI-generated answers in which your brand appears compared to all competitors in your industry or category.
AI Share of Voice shows how much “airtime” your brand gets inside AI answers relative to your competitors. If AI mentions your brand in 35 out of 100 relevant responses while all competitors combined get the rest, your AI SOV is 35%.
It gives you a clear competitive picture of your visibility in the AI landscape.
It is one of the most strategic metrics for understanding your competitive position in the AI era. A higher AI SOV means your brand dominates more conversations happening inside AI tools, which increasingly influence buying decisions and brand perception.
AI Share of Voice works by aggregating brand mentions across a defined set of relevant prompts and comparing them to the total mentions of all competitors.
Query selection. Choosing a representative set of industry-relevant prompts.
Data collection. Running prompts across multiple AI platforms and recording all brand mentions.
Mention aggregation. Counting total mentions for your brand and all competitors.
Share calculation. Dividing your mentions by the total mentions of all brands.
Competitive benchmarking. Comparing your SOV against individual competitors and the overall market.
Share of Voice is calculated as a percentage of total relevant mentions.
If your brand is mentioned 124 times and all competitors combined are mentioned 376 times across 500 tested prompts: AI SOV = (124 ÷ 500) × 100 = 24.8%
AI Share of Voice is more dynamic and can change faster than traditional SOV.
A high AI SOV in one category does not guarantee success in others.
It includes both your own website mentions and third-party mentions about your brand.
Local businesses can achieve very high AI SOV in location-specific queries.
Improving AI SOV usually requires a combination of content quality, authority, and entity strength.
Tracking AI SOV regularly helps identify emerging competitors early.
AI
Traditional
AI
Traditional
AI
Traditional
AI
Traditional
AI
Traditional
AI
Traditional
AI
Traditional
To increase your Share of Voice in AI
Create comprehensive, high-quality content that directly answers a wide range of relevant user questions.
Strengthen E-E-A-T signals through expert content, reviews, and transparent sourcing.
Optimize for both broad and specific queries within your industry.
Build strong entity optimization and consistent brand signals across the web.
Earn natural mentions and backlinks from authoritative sources.
Maintain freshness by regularly updating key content.
Conduct ongoing competitor analysis to identify and close visibility gaps.
No credit card needed ✦ 14-day trial on all plans
Semantic Structure
Discover how topic grouping organizes related content into clusters that help AI systems understand expertise and relevance.
Semantic Structure
Learn how topical authority reflects the strength of a brand's expertise and association with specific subjects or industries.
Performance & Analysis
Understand how trend analysis tracks changes in AI visibility, mentions, search behavior, and emerging topics over time.
