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AI Visibility Metrics
Understand how query coverage measures the range of relevant searches where a brand appears in AI-generated responses.
Performance & Analysis
Discover how search rank measures the position of content within search results and AI-generated recommendations.
Performance & Analysis
Understand how competitor analysis compares brand visibility across AI-generated answers and identifies competitive gaps.
Share of Voice (AI SOV) is the percentage of all brand mentions or citations in AI answers compared with competitors in your market.
Share of Voice (AI SOV) measures what percentage of all brand mentions in a defined set of AI-generated answers belongs to your brand, compared with the other brands being tracked.
If you remember one thing: AI Share of Voice tells you how much of the tracked AI conversation belongs to your brand relative to competitors
Formula
This is how you can calculate Share of Voice and make it easy to measure.
AI Share of Voice = (Your brand mentions ÷ Total mentions across all tracked brands) × 100
AI Share of Voice works by aggregating brand mentions across a defined set of relevant prompts and comparing them to the total mentions of all competitors.
Query selection. Choosing a representative set of industry-relevant prompts.
Data collection. Running prompts across multiple AI platforms and recording all brand mentions.
Mention aggregation. Counting total mentions for your brand and all competitors.
Share calculation. Dividing your mentions by the total mentions of all brands.
Competitive benchmarking. Comparing your SOV against individual competitors and the overall market.
You'll see this metric under several names.
AI Share of Voice
AI SOV
Share of Voice in AI Search
Share of Voice in AI-generated Answers
Mention Rate: Measures the percentage of relevant AI answers that name your brand.
Citation Rate: Measures how often AI answers cite your website or domain as a source.
Traditional Share of Voice: Measures a brand's relative presence in another channel, such as advertising, organic search, or social media.
AI Share of Voice
Mention rate
AI Share of Voice
Mention rate
AI Share of Voice
Mention rate
AI Share of Voice
Mention rate
AI Share of Voice
Mention rate
AI Share of Voice
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Mention rate
To increase your Share of Voice in AI, start by finding where competitors appear and your brand does not.
Your brand is missing from important buyer questions. Review the prompts where competitors appear and identify the questions your existing content does not answer.
Competitors have stronger third-party coverage. Review the industry publications, comparison pages, directories, and review platforms that mention your competitors.
AI answers do not associate your brand with your category. State clearly what your company offers, who it serves, and which problems it solves.
Your content lacks depth or supporting evidence. Publish specific, accurate information supported by credible sources, named expertise, original research where available, and clear explanations.
You are visible on some platforms but absent on others. Compare results by AI platform and prompt category. Check which sources appear in answers where competitors are present, then prioritize relevant content and reputation gaps rather than assuming the same changes will work everywhere.
Your competitors are improving faster. Review which competitors gained mentions, which prompts changed, and whether the difference persists across repeated measurements.
The result depends on the number of competitors, the prompts you track, the platforms you include, and how mentions are counted. Compare your brand with direct competitors using the same methodology and monitor whether your share improves over time.
Share of Voice helps marketers understand their brand's competitive presence in AI-generated answers. It can reveal where competitors are more visible, which topics offer opportunities, and whether changes in content or brand coverage coincide with shifts in AI visibility.
AI Share of Voice can be influenced by: the relevance and depth of your content, how other websites describe and reference your brand, the consistency of your brand information, and which competitors appear for your target prompts.
Yes, your Share of Voice can fall even if your brand receives more mentions, provided competitors' mentions grow faster.